Exigence: urgency based on preliminary factors with multiple potential outcomes. EX: forgetting to study for an exam until right before the class, then taking the exam.
Rhetor: someone who is uttering the message to make it clearer, sometimes better than the responsible party could do. EX: A celebrity's publicist talking to the media following a controversial arrest.
Audience: who is the message being communicated to? This is a specific group responsible for understanding the rhetor's purpose and relaying that understanding to each other. EX: Pet owners listening to an animal rights activist talk about protesting killings at a local pound.
Constraints: the multitude of obstacles in the way of the rhetor communicating the message to the audience. Something that could minimize the rhetor's effectiveness. EX: A presidential candidate giving a speech on a cable network, unable to reach the people without cable.
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